Our Story

Our story

Strength Will Overcome Limitations Everytime

That's what we believe our SWOLE watches to be.

At SWOLE O’clock we believe that strength will overcome any kind of obstacle we encounter in our lives. We wanted a timepiece that could not only tell time or survive harsh physical environments – but a watch that symbolized the unstoppable strength that we already have in ourselves. The strength to be a better person than who we were before.

Nothing like that existed. So we engineered it.

Combining the power of two giants in the engineering world, the Swiss (known for their perfect precision, obsession with quality and dedication) and the Germans (known for their innovation, durability and craftsmanship), SWOLE O’clock watches successfully captured the essence of human strength. That is what a our timepieces represent – they're a reminder that limitations are there to be broken, to be overcome by our own inner strength.

Remember, Strength Will Overcome Limitations Everytime.


At SWOLE O’Clock, we strongly believe in the power of strength and toughness of the human mind and body. We want our watches to have the same qualities too. Employing A-Grade Swiss and German craftsmanship to build our watches, SWOLE O’Clock timepieces set the ultimate standard for TOUGH.

Our watches are made with the latest advances in technology, such as high-frequency welding, modern PVD plating techniques, shock resistant stainless steel and anti-reflective sapphire crystal glass that performs under harsh environmental pressures. Assembled only by extremely skilled hands, SWOLE O’Clock watches truly represents strength that will overcome any kind of limitations... everytime.

Become our champion

Become our champion

More than 20000 people have embodied their strength and toughness with a SWOLE O‘clock watch... and we want you to join us.

Become a part of our movement - tell the world that we all have the strength inside of us to tackle any challenges in life: that limitations are there to be broken.

Strength Will Overcome Limitations Everytime.

Get your SWOLE O‘clock watch today, and show the world your strength.


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